Problem
Scott Green Tea aimed to enhance user experience and simplify the purchasing process on their website to better cater to their valued customers' needs.
Process
To achieve this, the website redesign focused on streamlining the purchasing steps, notably reducing the process to complete a tea purchase.
Emphasizing the top three best-selling teas directly on the homepage through a user-friendly CMS Collection feature was a pivotal aspect of the redesign.
This approach aimed to enable visitors to effortlessly explore and select from the most popular tea varieties, ensuring a seamless and efficient shopping experience from the moment they arrive on the website.
Outcome
The revamped Scott Green Tea website aimed to streamline the purchasing process, emphasizing top teas on the homepage for a seamless shopping experience, potentially boosting customer satisfaction.
