Problem
MIArts Fund, dedicated to raising and allocating funds to arts institutions, sought a brochure redesign to harmoniously present articles, donors, and artists while communicating information and value to its audience in an effective manner.
Process
The focus was on creating a format that offered distinct value and effortless content navigation, emphasizing hierarchical typography to guide readers seamlessly.
By utilizing repetition with variation, my aim was to achieve a harmonious flow throughout the document, accompanied by an elegant color scheme of sophisticated burgundy complemented by touches of delightful peach.
Outcome
The MIArts Fund's redesigned brochure effectively harmonized articles, donors, and artists' showcases, employing typography and content flow to communicate information seamlessly, complemented by a sophisticated burgundy and pleasant peach for an engaging aesthetic.
